Privacy Policy

1. Introduction

Welcome to Alba Mind ("Alba Mind", "we", "our", or "us"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy or our privacy practices, please contact us at michael@alba.app.

When you use Alba Mind, you trust us with information about how you are feeling, what you choose to write down, and how you interact with the app. This privacy policy explains what information we collect, how we use it, and what rights you may have.

2. Information We Collect

We collect information that you voluntarily provide when you create an account, use Alba Mind features, take part in community activity, or contact us directly.

• Username, email address, and other account details you provide when registering or contacting us.
• Journal entries, worries, reflections, affirmations, and action plans created in the app.
• Mood check-ins, emotion tracking entries, and other wellbeing activity you log in Alba Mind.
• Anonymous community posts, comments, reactions, and other content you choose to share.
• Questions or messages sent through support, professional guidance, or related in-app features.
• Usage and product interaction data that helps us understand how Alba Mind is being used.

3. How We Use Your Information

• To create and manage your account.
• To deliver Alba Mind features such as journaling, mood tracking, AI reflection tools, and community features.
• To personalize the experience and improve the relevance of app features.
• To send administrative messages such as updates, policy changes, or support responses.
• To improve product performance, reliability, and user experience.
• To keep the community safe, enforce our policies, and comply with legal obligations.

4. Analytics and Tracking

We may use analytics tools and app store insights to understand product usage, feature performance, and general engagement with Alba Mind. This helps us improve the app experience, reliability, and overall functionality.

5. Sharing Your Information

We may process or share information where necessary for the following reasons:

• Consent: when you have given specific permission for a particular purpose.
• Contractual necessity: when processing is needed to provide Alba Mind features to you.
• Legitimate interests: when processing is necessary to improve the service, maintain safety, or support product operations.
• Legal obligations: when we need to comply with applicable laws, lawful requests, or prevent harm.

If you choose to post or interact within Alba Mind's community features, the content you share may be visible to other users in line with how that feature works.

6. How We Keep Your Information Safe

We use appropriate technical and organizational measures to help protect personal information. While we work to keep your data secure, no digital system can be guaranteed to be completely secure, and any information transmitted to or from Alba Mind is done at your own risk.

7. Retention of Your Information

We retain personal information only for as long as needed to provide Alba Mind, fulfill the purposes described in this policy, or meet legal requirements. When information is no longer needed, we delete or anonymize it where appropriate.

8. Your Privacy Rights

Depending on where you live, including in the UK or EU, you may have rights to:

• Access your personal data.
• Request correction or deletion of your data.
• Restrict or object to certain processing.
• Request a portable copy of your data where applicable.
• Withdraw consent where processing depends on consent.

To exercise these rights, contact us using the details below and we will respond in line with applicable law.

9. Contact Us

If you have questions, comments, or privacy requests regarding Alba Mind, you can contact us at michael@alba.app.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in Alba Mind, legal requirements, or our privacy practices. Material changes will take effect when posted on this page.